Grey Ray Stationery | Interview | MBA April 2014
simple but cool
GREY RAY Stationery
writer : Pachpicha Lueksirinukul
Recently, a writer accidentally saw a stationery of “GREY RAY” brand. It means “Unruly” in Thai. When a writer saw this name, she’s been curious what’s special about this brand, who create it and what’s on his mind.
“3 years ago, when I just started GREY RAY, people asked me what is the point of making a pencil cap? Because most people don’t understand when I tell them about the idea. I and my team spent a half year thinking and developing products. I can’t remember how many time we have research and develop the production process until it became possible. Most people told me to do something else that is easier to make money but I looked back to myself and define myself as a ‘Serious Nonsense’ kind of people. ‘Serious Nonsense’ kind of people is those who is obsessed in doing something that social see it as a little and nonsense or not that important to do. I and my team do it passionately and seriously. There’s still a people like us in sub-culture. And this is the result of our passion.”
– Chanchalad Khanajanawong Creative Director of GREY RAY Stationery
The stationery brand of Thailand called “GREY RAY” have made the simple, good looking, vintage color products to suit every life styles: teenager, adult, women or men. The name “GREY RAY” came from the identity of the owner “Chanchalad Khanjanawong” because he is an unruly people. He’s not so white, and not so black, he’s grey. He always questioned about things. He’s “GREY RAY” kind of person who knows how to be unruly in a creative way to design the product with a function to support the users’ behavior under philosophy: “Do something easy and unexpected”.
DRAWING OUT I and DRAWING OUT II
They’re the pencil extender which can carry a pencil around. The material is TPE. People who loves using pencil must love this product because when a pencil gets too short to handle, you can put a short pencil inside this product to extend the length of pencil. And this will make the pencil lifetime lasts longer in our life and we can use the natural resource more efficiency. DRAWING OUT I have launched in 2011, and DRAWING OUT II in 2013. DRAWING OUT II have been developed times after times by GREY RAY team more than 2 years and won DEmark Award 2013 in Life Style Product category to guarantee the design too.
EE DEFENDER / EE PENCIL CAP
This product have been designed and developed to use each pencil efficiency. Easy to hold a pencil although it gets shorter and protect the EE pencil’s lead because EE’s pencil lead is easily broken. In Thailand, art students value sharpening the EE pencil to be longer than a standard, so this product will help protecting those fragile long pencil tip.
This product won both DEmark Award 2013 and Good Design Award (G-mark) from both Thailand and Japan.
The recently launching product from GREY RAY is DRAWING FOLIO. It is the development of a product for resource recovery by rethinking about the definition of the sketchbook. The question is: do users make use of the sketchbook we’re using in everyday life, as it worth or not. and does it really related to the behavior of the users. Based on research, GREY RAY found that the users of this type of sketchbook will rip off the paper from the book and put a piece of paper on the drawing board before use. Only few that actually draw on the sketchbook without ripping because the hard board behind the sketchbook is too thin to support. When users ripped off all papers inside, they will just dispose the unused covers and cardboard. GREY RAY design the sketchbook that can be re-use the front and back covers to decrease the waste by developing the sketchbook to become a sketchbook with a board with thicker hard cardboard inside and also make the folder on the back side too. So that the users can continue using the sketchbook as a portfolio folder even after they used all papers. The covers of sketchbook made from recycled paper and printed by soy ink which is eco-friendly.