GOOD DESIGN AWARDS 2013
3 years ago, when I started GREY RAY brand, there’s so many people asked me why I have to make this pencil cap.
Most people don’t get it when I tell them about the concept. Me and my design team spent almost half year just to think and develop the product. I can’t even recall how many times we research, develop the mould until it can produce what we exactly want. It sounds like a waste of time. They are curious about what we fight for, if we can just design something fast and sell it a lots.
Well, looking back to myself, I categorized myself to a “Serious Nonsense” kind of people. Those kind of people do what social think it’s a nonsense things to do, passionately. I believe there’s still a passionate people like us a lots in subculture. Me and my team gave it all we’ve got with this project.